# Citare — AI Search Intelligence > Citare is an AI Search Intelligence platform for Indian small and medium businesses (SMBs) and digital marketing agencies. Every week we run 120 real queries across ChatGPT, Anthropic Claude, Google Gemini, Perplexity, and Google AI Overviews, measure how often each business is mentioned and cited, and tell them exactly what content to fix to get cited more often. ## What we do Citare measures and improves **AI search visibility** — the equivalent of SEO, but for AI assistants instead of Google's blue links. When a customer asks ChatGPT "best dermatologist in Pune" or "AI API routing for developers", Citare measures whether the business is mentioned, with what sentiment, and based on what sources. Then a recommendation engine picks the highest-impact fixes (FAQ schema, llms.txt manifests, About-page rewrites, Knowledge Graph corrections) and one-click deploys them. The platform was founded in early 2026 by **Ravi Patel**, who also runs the Bengaluru-based digital marketing consultancy **Ssimplifi**. Citare is built on Next.js 16, Supabase Postgres, Drizzle ORM, and the Anthropic Claude + OpenAI + Google Gemini APIs. Pricing is GST-inclusive ₹1,600 per weekly monitoring cycle (≈ ₹6,400 per client per month), prepaid via Razorpay wallet, with volume discounts for agencies past ₹20,000/month spend. ## Key URLs ### Product - [Free AI-readiness audit](https://www.citare.ai/audit): Instant 0–100 SEO + GEO score for any URL. No signup, runs in under 60 seconds, results live at a permanent shareable URL. - [Pricing](https://www.citare.ai/pricing): ₹1,600/weekly cycle (GST-inclusive), volume discounts for agencies, white-label roadmap. - [Sign up](https://www.citare.ai/signup): Email or Google OAuth. Onboarding completes in under 10 seconds — URL entry only, everything else inferred. - [Log in](https://www.citare.ai/login): For existing customers and agency operators. ### About - [About Citare](https://www.citare.ai/about): Founder story, mission, and the engineering thinking behind the product. - [Contact](https://www.citare.ai/contact): Email ravi@citare.ai for sales, partnerships, agency inquiries. ### Blog (engineering + strategy notes) - [All blog posts](https://www.citare.ai/blog): Notes on AI Search Intelligence, GEO tactics, platform quirks, and field lessons from shipping Citare. ### Legal - [Terms of service](https://www.citare.ai/terms) - [Privacy policy](https://www.citare.ai/privacy) ## What "GEO" means Generative Engine Optimization (GEO) is what AI search platforms — ChatGPT, Claude, Gemini, Perplexity, Google AI Overviews — use as input signals when deciding whether to cite a business in a response. It overlaps with traditional SEO (canonical tags, sitemaps, Open Graph) but adds AI-specific signals: structured data coverage (Organization, Service, Product, FAQPage JSON-LD), AI crawler access rules (GPTBot, ClaudeBot, PerplexityBot, Google-Extended), `llms.txt` manifests, content citability (answer-first structure, fact density, specificity), and brand-mention authority across the open web. ## Optional resources - [Citare on LinkedIn](https://www.linkedin.com/company/citare-ai) - Founder: Ravi Patel (ravi@citare.ai) - Parent organization: Ssimplifi (Bengaluru, India)