Citare (“we”, “us”, “our”) is a software-as-a-service platform operated by Ravi, an individual trading as Citare, based in Bengaluru, Karnataka, India. Our website is citare.in. We help local Indian businesses improve their visibility in AI-generated search responses across platforms such as ChatGPT, Google Gemini, Perplexity, and Google AI Overviews.
For the purposes of India's Digital Personal Data Protection Act, 2023 (DPDP Act), Ravi trading as Citare is the Data Fiduciary.
| Purpose | Legal basis (DPDP Act) |
|---|---|
| Generate AI-optimised content assets (llms.txt, JSON-LD, AI Profile Pages) for your business | Performance of contract |
| Track your business's citations and visibility across AI platforms | Performance of contract |
| Deliver monthly and quarterly visibility reports via WhatsApp or email | Performance of contract |
| Process subscription payments and manage billing | Performance of contract / legal obligation |
| Communicate service updates, onboarding guidance, and support | Legitimate interest / consent |
| Improve and debug the Citare platform | Legitimate interest |
| Comply with applicable Indian laws and regulations | Legal obligation |
To deliver our service, we share your data with the following third parties. In each case, data is shared only to the extent necessary for the stated purpose.
| Service | Purpose | Data shared |
|---|---|---|
| Anthropic (Claude API) | AI content generation (English & Hindi assets) | Business name, address, services, category |
| Google (GBP API & Ads API) | Sync business profile data and import keywords | OAuth tokens, GBP location ID, Ads account ID |
| Google Gemini API | AI content generation for regional languages | Business name, address, services, category |
| OpenAI | AI visibility tracking queries | Query strings containing business category and location |
| Meta (WhatsApp Cloud API) | Onboarding, report delivery, and notifications | WhatsApp number, business name, report content |
| Razorpay | Subscription payments and billing | Email, phone, subscription amount |
| Supabase | Primary database hosting (Mumbai region) | All structured business and account data |
| Vercel | Website and application hosting | IP address, request logs |
| Resend | Transactional email delivery | Email address, email content |
| Sentry | Error monitoring and debugging | Anonymised error traces (no personal data by policy) |
We do not sell your personal data or your business data to any third party, ever.
We retain your data for as long as your subscription is active. After cancellation or expiry of your subscription:
Your data is stored in Supabase databases hosted in the ap-south-1 (Mumbai) AWS region. We use the following security measures:
Under India's Digital Personal Data Protection Act, 2023, you have the following rights:
To exercise any of these rights, email us at ravi@citare.in with the subject line "Data Rights Request". We will respond within 30 days.
If you are not satisfied with our response, you may contact the Data Protection Board of India once it is constituted under the DPDP Act.
citare.in uses minimal cookies:
We do not use advertising cookies, cross-site tracking cookies, or third-party analytics cookies.
Citare is a business-to-business service intended for adults operating businesses. We do not knowingly collect personal data from individuals under 18. If we become aware that we have inadvertently collected such data, we will delete it promptly.
We may update this Privacy Policy from time to time. When we do, we will update the "Last updated" date at the top of this page and notify active subscribers via email at least 14 days before material changes take effect. Continued use of Citare after the effective date constitutes acceptance of the revised policy.
For privacy-related questions, requests, or complaints: