Product · Brand Radar

Brand Radar

Persona-anchored AI search visibility monitoring across ChatGPT, Google AI Overview, Gemini, Claude, and Perplexity. Per-platform surface rates, citation context classification, named-competitor benchmarks — refreshed monthly, weekly, or daily depending on tier. The flagship measurement product the rest of Citare orbits.

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Six capabilities, one dashboard

5 platforms in one dashboard

Google AI Overview (screenshot + Haiku-vision parse), ChatGPT (OAI-SearchBot + Bing-grounded), Gemini (stealth UA + direct render), Claude (Brave-grounded + UA verification), Perplexity (own index + citation-first attribution). Per-platform surface rates, never aggregated.

Persona-anchored dispatch

Every query runs with explicit 50-80 word persona context (role + geography + industry + sophistication + constraints). Same query produces different responses for different personas — measuring this variance is how you surface audience-specific visibility gaps.

Citation context classification

Every brand mention classified by context — recommended, compared favorably, cited as authority, compared neutrally, mentioned as alternative, passing reference. 30 'Recommended' citations beat 100 'passing references' for buyer impact. Track the distribution, not the total.

Named-competitor benchmarking

Surface rates of competitors on identical query sets. A 12% surface rate is excellent or catastrophic depending on whether competitors hit 5% or 60%. Benchmarks turn surface rate into a strategic position.

31-template ICP library

Clone-as-is from 31 seed personas across D2C / healthcare / real-estate / B2B SaaS / education / travel / fashion. Or build a custom ICP from a single freeform paragraph — Sonnet drafts a structured shell you can edit.

Founder-locked Query Guide

Per-project Query Guide (markdown) covering category, comparison, branded, and recommendation queries. Sonnet drafts the first version; you edit + lock. Brand Radar dispatches against the locked guide on cadence. No weekly query drift.

How it works

Connect

Paste your domain. Citare crawls the homepage + 30 priority pages, classifies content, and builds the Knowledge Graph that drives dispatch.

Define personas

Pick 3-5 ICPs from the 31-template library or build custom. Each ICP becomes a persona-context block prepended to every query.

Approve Query Guide

Citare drafts a 10-15 query guide covering your category. You edit in-app, lock the version. This is the canonical query set Brand Radar runs against.

Dispatch + parse

Brand Radar runs 50-200 dispatches per cycle (depending on tier × ICP count × platform). Responses parsed for brand mentions + citation context + competitor benchmarks.

Weekly report

Sonnet generates aggregate insights; Opus writes the weekly executive report with 3 specific recommendations + implementation paths. PDF + dashboard.

Who uses Brand Radar

B2B SaaS founders

Tracking surface rate during evaluation cycles — buyers asking ChatGPT 'best CRM for early-stage SaaS' need to see you named. Brand Radar surfaces which queries you win, which competitors win, and what's moving week-over-week.

Marketing leads at D2C brands

Per-persona breakdown reveals audience gaps. Same brand can show 40% surface rate under one persona and 4% under another. The variance is the diagnostic.

Agencies running portfolio measurement

Agency tier ships weekly Brand Radar across up to 10 ICPs per client. White-label dashboards + scheduled PDF reports. The infrastructure layer agencies don't want to build in-house.

Enterprise marketing teams

Daily cadence + custom retention + SSO. AI search becomes a tracked channel alongside paid + organic + social. Citation-context distribution surfaces brand sentiment shifts before they show in NPS.

Cadence by tier

Free — monthly · 1 ICP · 1 project
Pulse $35 / ₹2,999 — monthly · up to 5 ICPs
Pro $119 / ₹9,999 — weekly · up to 5 ICPs · MCP access
Agency $299 / ₹24,999 — weekly × up to 10 ICPs · white-label
Enterprise from $1,200 / ₹99,999 — daily · unlimited ICPs · SSO

Frequently asked questions

How is Brand Radar different from Profound, Otterly, or Brandwatch?

Three structural differences. (1) 5-platform coverage (most alternatives cover 1-3). (2) Persona-anchored dispatch by default, not an add-on. (3) Citation context classification surfaces recommended vs passing reference. Plus Citare ships full Ahrefs-IA SEO suite alongside — alternatives don't. Pricing: Pulse $35 vs Profound Enterprise $499 entry.

Which tier unlocks Brand Radar?

Every tier. Free gets monthly dispatch with 1 ICP. Pulse ($35/₹2,999) is monthly with 5 ICPs. Pro ($119/₹9,999) is weekly. Agency ($299/₹24,999) is weekly × 10 ICPs. Enterprise is daily with unlimited ICPs.

How is the AIO measurement done?

AIO content is not exposed via Google's API. Brand Radar uses Cloudflare Browser Rendering + Playwright to screenshot the AIO answer block from geo-seeded SERPs, then routes the screenshot through Haiku's vision API for structured extraction. Robust to AIO DOM swaps because we read pixels, not class names.

Can I run my own custom queries?

Yes. The Query Guide is fully editable — add custom queries, remove ones that don't fit, lock the version when ready. Brand Radar dispatches against your locked guide weekly (Pro+) or monthly (Pulse). You can re-lock at any time to shift the query set.

How long until I see meaningful trends?

First dispatch runs within minutes of signup with baseline surface rate established. Trends become meaningful at 4-8 weeks (Pro weekly cadence) or 2-3 months (Pulse monthly). Actions you take to lift surface rate register in 4-12 weeks depending on lever.

Does Brand Radar work for non-English audiences?

Yes. Query Guide and ICPs can be defined in any language; Brand Radar dispatches in the language of the query. For Indic-language audiences specifically, see /india/geo-for-indian-businesses — counterintuitively, English-language schema lifts Indic-audience brands because AI extraction prefers English.

Run your first Brand Radar dispatch

Free tier covers 1 project + monthly dispatch + 1 ICP. First run completes within minutes of signup.

Start free How it works

The four-index reality

Why Brand Radar measures per-platform, never aggregated

How to get cited by AI

The 6-tier citation hierarchy Brand Radar classifies against

Rank Tracker

Daily Google + AI engine rank tracking · companion product

Site Explorer

Organic traffic + backlinks · the SEO foundation

Content Explorer

Top content + AIO-presence filter · pairs with Brand Radar dispatches

MCP server

Call Brand Radar from Claude / Cursor / Windsurf agents

Pricing

Free / $35 / $119 / $299 / from $1,200