India · Edtech vertical

AI search for Indian edtech

JEE aspirants, NEET parents, CAT candidates, K12 families — Indian edtech buyers research with AI assistants before any sales call. Citare measures Brand Radar surface across student + parent personas, per exam, per script variant, across all 5 AI platforms.

Built for the Indian edtech buyer mix

Student + parent split

Same exam, two buyers, two vocabularies. We track both per project so platforms that recommend you to the student but not the parent surface as the explicit gap they are.

Per-exam dispatch axes

JEE, NEET, CAT, GATE, UPSC, K12 grades — each as a separate axis. Per-exam surface rates, not averaged-away noise.

Regional-language depth

English + Hindi + Devanagari standard. Tamil + Telugu + Marathi + Bangla on Pro+. Tier-2/3 buyers research in script.

What you actually get

Weekly Brand Radar across ChatGPT, AIO, Gemini, Claude, Perplexity with student + parent persona splits.
Per-exam / per-grade dispatch axes so each team owns its own surface rate.
Competitor delta (PhysicsWallah / Byjus / Unacademy / Vedantu / Allen-Aakash class set up by default — fully editable).
Content Helper for course-page drafting + Content Grader for existing landing pages.
Rank Tracker for the Google SERPs that still drive intent capture alongside AI.

Frequently asked

Are students actually using ChatGPT to pick courses?

JEE / NEET / CAT / UPSC aspirants treat ChatGPT and Perplexity as a first-stop coaching-comparator. They ask 'best NEET coaching online 2026' or 'PhysicsWallah vs Allen vs Aakash' and act on the shortlist. The brands AI cites repeatedly are the brands the cohort enrols with. Parents do the same for K12.

Do you separate student vs parent personas?

Yes — they are different buyers with different vocabulary. Student persona asks 'best mock test series for JEE'. Parent persona asks 'is PhysicsWallah a good fit for my Class 11 child'. Brand Radar tracks both axes per project, so you see if a platform recommends you to the kid but not the parent (a very common gap).

What about regional-language coverage?

Tier-2 / tier-3 buyers research in Hindi-script and regional languages. We dispatch every Indian edtech query in English + transliterated Hindi + Devanagari on every plan; Tamil + Marathi + Telugu + Bangla available on Pro+. The brand mix can swing 30+ points across script variants.

Can I track exam-specific query buckets separately?

Yes — set up dispatch axes per exam (JEE / NEET / CAT / GATE / UPSC / GRE) or per Class (Class 9 / Class 10 / Class 12). Each axis reports separately so the JEE team can act on JEE numbers without averaging into K12 noise.

Pricing for an Indian edtech startup?

Pulse ₹2,999/mo covers a single product line. Pro ₹9,999/mo when you run multi-exam or K12+test-prep (each as its own project). Razorpay-billed in INR with full GST invoices.

Start free with one exam or K12 product

Free forever tier covers 1 project + weekly Brand Radar with both student + parent personas. INR pricing for Indian IPs.

Start free India hub →Brand Radar →