Best brand monitoring in India
Indian brand teams have spent a decade monitoring social. The surface that now shapes shortlists — AI assistant answers — has been invisible. Citare measures Brand Radar across 5 AI engines plus standard web mentions, billed in INR with GST invoices.
Beyond social-only monitoring
What you actually get
- Weekly Brand Radar across 5 AI platforms with parsed envelopes for every answer mentioning your brand.
- Competitor delta with SOV-inversion alerts.
- Regional script + persona coverage for the Indian buyer mix.
- Web mentions monitoring on Pro+ — RSS + crawl ingestion of category-relevant publications.
- Email + Slack + webhook alerts; full SEO suite included at every paid tier.
Frequently asked
How is this different from Brandwatch or Mention?
Brandwatch and Mention monitor social posts, news, and web mentions — high volume, low conversion-impact for most B2B and considered-purchase B2C. Citare's Brand Radar monitors AI assistant answers — the surface that now shapes the shortlist before a buyer ever searches a brand name. We do the AI surface plus standard web mentions; they do social plus traditional press. Different jobs.
What gets monitored across the 5 AI platforms?
ChatGPT, Google AIO (in-SERP AI Overviews), Gemini app, Claude, Perplexity. For each: weekly run of your Query Guide (typically 10-15 queries covering category + buyer intent + competitor-comparison prompts), parsed envelopes capturing whether your brand is named, recommended-first, cited with URL, or absent.
Does it cover regional-language mentions?
Yes — English + transliterated Hindi + Devanagari standard on every plan. Tamil + Telugu + Marathi + Bangla on Pro+. Regional vernacular often surfaces a markedly different brand mix than English queries, and most monitoring tools ignore the gap entirely.
Can I set up alerts on competitor mentions?
Yes. Competitor delta is tracked per project (5 named competitors on Pulse, 10 on Agency, unlimited on Enterprise). Alerts fire when a competitor's surface rate exceeds yours on a configured platform or when you fall off a top-N shortlist. Email + Slack + webhook.
Pricing for Indian brand teams?
Pulse ₹2,999/mo for single-brand. Pro ₹9,999/mo for multi-brand groups (each brand as separate project). Agency ₹24,999/mo for white-label monitoring across multiple clients. Razorpay-billed in INR with GST invoices.
Start free with one brand
Free forever tier covers 1 project + weekly Brand Radar dispatch across all 5 AI platforms. INR pricing for Indian IPs.