AI search platform with native INR pricing
Semrush sends 14% of its traffic to India. Ahrefs sends 16%. SE Ranking sends 14%. None of them bill in INR. Citare does. Razorpay checkout, GST-compliant invoices, UPI / NetBanking / Indian cards. Pulse from ₹2,999/mo with the full Ahrefs-class suite included.
What native INR pricing actually means
The Indian-buyer feature set
- Pulse ₹2,999/mo — full Ahrefs-class SEO suite (Site Explorer, Keywords Explorer, Rank Tracker, Site Audit, Content Explorer) + 5-platform Brand Radar.
- Persona library includes India-SaaS-founder, India-IT-decision-maker, India-D2C-shopper, tier-1 vs tier-2 buyer.
- Script-variance dispatch: same query in English + transliterated Hindi + Devanagari runs in parallel. Brand mix can differ 30+ points across script variants.
- 20+ India-specific case studies and industry pages (SaaS, D2C, fintech, edtech, healthcare, gaming, manufacturing).
- Razorpay + GST invoicing + UPI / NetBanking / Indian cards / EMI — Indian-buyer-native from day one.
Frequently asked
Which AI search and SEO tools offer INR pricing in India?
Citare is currently the only AI search and SEO platform with native INR pricing billed through Razorpay. Semrush, Ahrefs, and SE Ranking all bill exclusively in USD despite India contributing 14-16% of their respective web traffic. That means Indian buyers pay FX markups, deal with international card declines, and don't get GST-compliant invoices.
What does Citare actually cost in INR?
Free forever for 1 project. Pulse ₹2,999/mo (vs ~₹11,000+ effective USD for comparable tiers elsewhere). Pro ₹9,999/mo includes MCP server + Looker Studio + API. Agency ₹24,999/mo for white-label + full API. Enterprise from ₹99,999/mo. All paid plans Razorpay-billed in INR with full GST invoices to your GSTIN.
Do I get a proper GST invoice?
Yes. Every paid invoice includes your registered GSTIN, CGST + SGST or IGST breakdown depending on your state, HSN/SAC code, and a sequential invoice number. Downloadable as PDF from your billing dashboard. Suitable for input tax credit claims and B2B accounting.
Why don't Semrush and Ahrefs bill in INR?
Both are US-headquartered with global SaaS billing pipelines optimised for USD. India revenue isn't large enough individually to justify a Razorpay integration plus GST compliance overhead. We built Citare India-native from day one — Razorpay was wired in week 1, GST invoices in week 2. It's a structural moat, not a feature gap they'll close quickly.
Which payment methods are supported?
Razorpay surface: UPI (BHIM, GPay, PhonePe, Paytm), NetBanking from 50+ Indian banks, Indian credit and debit cards (Visa, Mastercard, RuPay, Amex), and EMI options on supported cards. No international card decline risk, no FX charges, no 3DS friction routed through a foreign gateway.
Start free, upgrade in INR when ready
Free tier covers 1 project + weekly 5-platform Brand Radar. INR pricing shown automatically when you're on an Indian IP.