AI search for Indian D2C
Indian D2C is the fastest-growing consumer brand market in the world and the most under-measured surface in AI search. Mamaearth, BoAt, Lenskart, Wakefit — the category leaders most Indian D2C measurement work has not even run against the five AI search platforms. Citare ships the instrument that does.
What's different about Indian D2C measurement
The Indian D2C audit pipeline
We publish one famous-name AI search audit per week at /audits. The Indian D2C cluster runs in weeks 5-8 of the rolling pipeline:
- Week 5: Mamaearth — personal care / beauty (largest Indian D2C unicorn)
- Week 6: BoAt — audio / wearables
- Week 7: Lenskart — eyewear / health
- Week 8: Wakefit — mattresses / home (strong tier-2 / tier-3 city presence)
Methodology, raw envelopes, and reproducibility notes published with each audit. Same shape as the Notion audit at /audits/notion.
Frequently asked
Which Indian D2C brands have you audited so far?
Mamaearth, BoAt, Lenskart, and Wakefit are queued for weeks 5-8 of our weekly famous-name audit pipeline. Notion's audit (week 1) is already published at /audits/notion as a methodology reference. Each Indian D2C audit publishes Friday afternoon with full per-platform surface rate, top-recommended rate, citation position, and competitor delta.
How is AI search measurement different for D2C vs SaaS?
D2C buyers ask shorter, more product-specific queries ("best moisturizer for oily skin in India" vs SaaS-shaped "best CRM for 50-person startup"). D2C also splits more heavily across script variants — same query in English vs Devanagari often returns Indian D2C brands at different positions because the Hindi-script variant pulls more from Ayurvedic and regional brand content. Brand Radar dispatches all 3 script variants in parallel for Indian D2C runs.
Can I track legacy MNC competitors alongside Indian D2C?
Yes. The standard Indian D2C run includes both Indian D2C competitors (Mamaearth vs Wow Skin Science) AND legacy MNC equivalents (Mamaearth vs HUL, BoAt vs Sony). The competitor delta table per platform shows both head-to-head sets.
What does the script-variance breakdown look like in the report?
Per query, you see 3 rows — English variant, transliterated Hindi, Devanagari — each with their own surface rate, position, and brand mix. The script-variance breakdown directly informs which language variants your content team needs to ship landing pages in.
How does Citare price for Indian D2C?
Free tier covers 1 project. Pulse ₹2,999/mo for solo D2C founders. Pro ₹9,999/mo for established D2C running multi-category content investment. Razorpay billing in INR with full GST invoices.
Baseline your D2C brand in 90 minutes
Free forever tier covers 1 project + weekly 50-cell Brand Radar dispatch across all 5 platforms with English + transliterated Hindi + Devanagari script variants.