Citare Tools · Free
JSON-LD Schema Generator.
Build paste-ready JSON-LD schema for Organization, LocalBusiness, Article, and FAQPage. Form-driven, live preview, field-validated. Schema.org-compliant out of the box.
Free. No signup. Pure client-side. Live preview, copy or download.
Almost every site needs an Organization schema. It gives AI search platforms a canonical way to identify your brand and link to its sameAs anchors (Wikipedia, social profiles, Wikidata).
<script type="application/ld+json">
{
"@context": "https://schema.org",
"@type": "Organization",
"name": "",
"url": ""
}
</script>Why JSON-LD matters more for AI search than for SEO
Search engines parse structured data to feed rich results. AI platforms parse the same structured data preferentially over body textwhen grounding answers. A page with clean Organization, FAQPage, and Article schemas is roughly 3–5× more likely to be cited verbatim by ChatGPT, Perplexity, and Gemini than the same content in unstructured HTML — because the AI doesn’t have to guess at field boundaries (who is the author, when was this published, what is the canonical answer to this question).
Add Organization schema first (every site needs it), then FAQPage on any page with Q&A blocks (highest AI-citation return), then Article on every blog post and LocalBusiness if you have a physical address. The four schema types in the form above cover ~80% of the GEO use case.
Frequently asked
How do I add JSON-LD schema to my website?
Generate the schema with the form above (pick a type, fill the fields, copy the output), then paste the resulting <script type="application/ld+json"> block into the <head> of every page where the schema applies. Organization schema goes on every page (or in your site's shared layout/template). LocalBusiness goes on the homepage and contact page. Article schema goes on each blog post / news page individually. FAQPage schema goes on pages that include matching Q&A on the page itself — schema text must match on-page text verbatim. After publishing, validate the live page with Citare's JSON-LD Inspector or Google's Rich Results Test.
Which schema type should I use — Organization or LocalBusiness?
Use LocalBusiness if your business has a physical location customers can visit (storefront, restaurant, clinic, salon, office). Use Organization if you're a remote/digital-only business with no physical address. LocalBusiness extends Organization with address, opening hours, and price-range fields, which feed Google Business Profile, Apple Maps, and AI local-grounding visibility. If you have multiple locations, generate one LocalBusiness schema per location and place it on the corresponding location page.
Why does Article schema require an image, author, and date?
Google's Article rich-result spec marks these as required fields, and AI search platforms preferentially cite Articles that have complete metadata. Without all four (headline, author, datePublished, image), Google won't show the page in Article rich results — and ChatGPT, Perplexity, and Gemini will deprioritize the page when grounding answers because they can't confidently attribute the content. The Citare generator validates these fields before letting you copy the output.
What is sameAs and why does it matter for AI grounding?
sameAs is a schema.org property that lists URLs identifying the same entity elsewhere on the web — typically Wikipedia, Wikidata, Crunchbase, LinkedIn, Twitter/X, YouTube, and major social profiles. AI search platforms use sameAs as a brand-disambiguation signal: when a user asks about "Apple" or "Citare" or any common-word brand, sameAs anchors tell the AI exactly which entity to ground answers on. Add Wikipedia and Wikidata first if available; LinkedIn second; major social profiles third. Even 2-3 sameAs entries dramatically improves citation accuracy for new or common-word brands.
Should the FAQPage schema text match my on-page FAQ exactly?
Yes — verbatim. Schema-vs-on-page drift is both a Google Search Console policy violation (FAQ rich results get suppressed) and an AI citation trust killer (when the AI quotes your FAQ but the on-page text doesn't match, citation accuracy degrades and the platform may stop citing your FAQ entirely). The Citare generator builds the schema directly from your typed answers — paste those same answers verbatim into your page's HTML to maintain parity.
What's the difference between this generator and Citare's JSON-LD Inspector?
The Generator builds new schema from scratch (form → output JSON-LD) for pages that don't have schema yet. The Inspector validates schema that already exists on a live URL (URL → fetch HTML → parse all JSON-LD blocks → validate against schema.org required fields → flag missing fields). Use Generator when adding schema to a new page. Use Inspector when checking that schema you've already added is well-formed and complete. Both tools are free, no signup.
More free GEO tools
Structured-data quality is one of the signals Citare Studio measures monthly. See Studio →