AI search visibility for Indian real estate
Indian home buyers spend weeks researching — and that research has moved to ChatGPT, Gemini and Perplexity. The portal or developer that surfaces in "best 2BHK in Whitefield" gets the lead. Citare measures visibility across all 5 AI engines with location-anchored query packs, regional-language dispatch, and mobile-shaped buyer personas built for PropTech.
What's different about PropTech measurement
What you actually get
- Weekly 50-cell Brand Radar dispatch across ChatGPT, Google AIO, Gemini, Claude, Perplexity (Pulse tier).
- Location-anchored query builder — city + micro-market + buyer-intent slot. Tracks 'best 2BHK in [area]' patterns by default.
- Regional-language dispatch across 8 scripts so tier-2/tier-3 buyer search shows up alongside metro English.
- Competitor delta tracking your portal/developer brand against up to 5 named competitors (10 on Agency).
- Razorpay INR billing with GST invoices. Agency tier ₹24,999/mo for marketing partners running multi-developer portfolios.
Frequently asked
Why does Indian real estate need AI search measurement now?
Home buyers are a high-consideration, multi-week research segment — exactly the buyer profile that has already shifted to AI assistants. Queries like 'best 2BHK in Whitefield Bangalore under ₹1.2 cr', 'ready-to-move-in flats near Hyderabad airport', 'NoBroker vs Magicbricks for rental in Mumbai' now route through ChatGPT, Gemini and Perplexity. The portal that surfaces in those answers gets the lead — not the one that ranks #3 on Google.
How does Citare handle hyper-local location queries?
Brand Radar lets you build location-anchored query packs by city + micro-market — Whitefield, Gachibowli, Powai, Gurgaon Sector 65, OMR Chennai, etc. Each query runs in English plus the regional script (Hindi, Telugu, Tamil, Marathi, Kannada) so you can see whether your platform is recommended on local-language queries the way it is on English ones.
Which PropTech brands fit this playbook?
Portals (NoBroker, Magicbricks, 99acres, Housing.com, MagicPin's home arm), developers (Lodha, Prestige, Brigade, Godrej Properties, DLF), Square-Yards-class brokerages, and PropTech tools (BuilderFloor.com, NestAway, Stanza Living) all fit. The persona library has India-Home-Buyer, India-Rental-Tenant, India-NRI-Buyer, and Investor-Buyer pre-configured.
How does pricing work for real estate teams?
Free tier for one project + weekly Brand Radar. Pulse ₹2,999/mo for single-portal monitoring. Pro ₹9,999/mo unlocks multi-project — useful when monitoring portal-brand + developer-brand + city sub-brands separately. Agency ₹24,999/mo white-label for marketing agencies running PropTech accounts. Razorpay INR + GST invoices.
Can I track AI search visibility on mobile-shaped queries?
Indian real estate traffic is 80%+ mobile, and AI assistant usage on mobile is exploding. Brand Radar dispatches the same query packs as if asked by a mobile user (shorter, more colloquial, more location-anchored), so the brand mix you see reflects how your actual buyers — not desktop researchers — encounter recommendations.
Start free for your PropTech brand
Free forever tier covers 1 project + weekly Brand Radar dispatch across all 5 AI engines. Pairs with the regional-language SEO playbook for tier-2/tier-3 buyer coverage.